WTF is next
Client
Williamstown Theatre Festival
Creative Director
Marc Mettler
Animation
Larry Won
Williamstown Theatre Festival was promoting WTF Is Next, an experimental series featuring theater, music, poetry, podcasts, and culinary performances. The campaign needed to represent that variety while maintaining a cohesive identity across Playbill and Facebook.
I animated digital advertisements using the festival’s existing assets and brand guidelines. I created a consistent motion language that captured the series’ unconventional energy while keeping the event information clear. I also adapted the campaign into multiple web-banner formats optimized for desktop and mobile placements.
The final assets gave the festival a unified campaign across platforms while preserving visual consistency, readability, and promotional impact at different screen sizes.
I animated digital advertisements using the festival’s existing assets and brand guidelines. I created a consistent motion language that captured the series’ unconventional energy while keeping the event information clear. I also adapted the campaign into multiple web-banner formats optimized for desktop and mobile placements.
The final assets gave the festival a unified campaign across platforms while preserving visual consistency, readability, and promotional impact at different screen sizes.
