SYFY CHANNEL REBRAND
Design & Animation
Larry Won
Instructor
Hon Kit Lam
For decades SYFY has been an iconic hub for fictional media and most notably, science-fiction. They have created countless original shows and movies that have benefitted the genre. However, avid sci-fi lovers remember the channel fondly as the “Sci-Fi Channel”—a channel solely dedicated to its core audience.
The rebranding from “Sci-Fi Channel” to “SYFY” marked a turning point, signaling a broader approach to programming. The basis for my rebrand was to return the channel back to its roots, and create a visually cohesive approach that pays respects to the spirit of the original Sci-Fi while maintaining the current brand’s history and ethos.
In its essence, science fiction is rooted in speculation. Common elements or themes in science fiction are the envisioning of scientific and technological advancements based on knowledge of the real world.
By focusing on these parallels, I was able to construct my approach around a unique yet familiar visual motif: eye-catching UI’s and HUD’s typically found within sci-fi imagery. This association with science fiction provides a level of clarity that I felt was necessary to adhere to the channel’s original mission.
The rebranding from “Sci-Fi Channel” to “SYFY” marked a turning point, signaling a broader approach to programming. The basis for my rebrand was to return the channel back to its roots, and create a visually cohesive approach that pays respects to the spirit of the original Sci-Fi while maintaining the current brand’s history and ethos.
In its essence, science fiction is rooted in speculation. Common elements or themes in science fiction are the envisioning of scientific and technological advancements based on knowledge of the real world.
By focusing on these parallels, I was able to construct my approach around a unique yet familiar visual motif: eye-catching UI’s and HUD’s typically found within sci-fi imagery. This association with science fiction provides a level of clarity that I felt was necessary to adhere to the channel’s original mission.