noble mobile  ANIMATIONS



Studio

Noble Mobile

Creative Director

Jon Lou

Animation

Larry Won


Noble Mobile rewards customers for using less mobile data by offering up to $20 in cash back on its $50/month unlimited wireless plan.

For Noble Mobile’s cashback experience, I animated a series of branded character states used within the Cash Back Leaderboard, which helps users track how much cash back they’ve accumulated while using the plan.

As users progress, the character moves through four distinct animated states, creating a playful visual representation of their standing and rewards.



four stages of cashback




I animated on 2s to evoke a traditional animation feel. Which complemented the character’s aesthetic and aligned with the brand’s existing motion library.






Mark