GOLD HOUSE LOGO ANIMATIONS
Studio
The Working Assembly
Creative Director
Jolene Delisle
Senior Motion Designer
Ben Ross
Animation
Larry Won
This was a series of logo animations created for Gold House, a nonprofit based in Los Angeles that fosters Asian Pacific culture and heritage.
As the premier network of leaders in this space, Gold House’s brand carries a strong sense of elegance and purpose. My goal was to reflect that in motion—creating animations that felt premium, sophisticated, and true to their identity.
Each variation of the logo had its own unique interpretation, so I approached every animation as its own creative challenge, coming up with different strategies and visual cues to bring their story to life.
As the premier network of leaders in this space, Gold House’s brand carries a strong sense of elegance and purpose. My goal was to reflect that in motion—creating animations that felt premium, sophisticated, and true to their identity.
Each variation of the logo had its own unique interpretation, so I approached every animation as its own creative challenge, coming up with different strategies and visual cues to bring their story to life.